Make Your "About Us" Page More Effective

When viewers see the "About Us" designation, they immediately assume that the company is willing to share essential information. It has been observed that a large number of people want to see who they are dealing with.

Your "About Us" page should include:

• Where you are located with address and contact information.
• Some of your principal staff. Pictures can help as well, with easy ways to contact these folks directly.
• Business organizations of which you are members.
• Recent significant industry awards.
• Company value or mission statement.
• Customer support links.
• Guarantee/warranty links.
• Testimonial links.
• Email and customer information policy links.

Source: Web Marketing Today