Tuesday, April 14, 2009

Reflections: Prosperity Begins Within

The fastest enduring way to achieve wealth at any given point of your life and career is to begin within. As cliché as that sounds, quite frankly it's true. As simple as it sounds, quite frankly, it's not. The process of aiming inwards to establish a solid foundation of self image, awareness, passion and vision is rather complex, potentially long, and perhaps even painful. It requires a great amount of patience, courage, and honesty to endure the process. It truly is a journey and it should be one that every dreamer is willing to venture. It is a path, safe to assume, that every great legacy has endured and overcome (with the exception of those gifted with easy access to their greatness). But for the rest of us damaged goods, there is hope still.

It is possible for the average person to reach within and pull forth the best that he/she can be. For the one who catches this vision and is willing to risk venturing outside the comfort zone of mediocrity, it is inevitable to be grafted into the same destiny of greatness as those we read about, admire, inspire after, and envy. I speak to this forward thinker—YOU who have the capacity to think beyond limitations. Friends, you are what you think and you think what you believe. Believe possibility. Believe success. Believe prosperity. This prosperity mentality is what will carry you to your Promised Land. So go ahead and take the plunge. Start within, build within, and then branch forward to achieve your goals. Nothing is impossible for the one who believes.

Beat the Recession: Build Your Lists

According to a TopRank survey, 28% of marketers are saying that they're looking to increase their email marketing budget in 2009. Borrell Associates also notes in their April 2008 report that over 80% of those surveyed said that they would give away personal information (name and email address, for example) in exchange for a chance to win a big prize. Get targeted, motivated leads from list companies. They should be providing you with names, email addresses, physical addresses, and custom marketing questions. You should be able to build an opt-in list of consumers who are excited to hear from you, which makes your marketing all the more powerful.