Beat the Recession: Boost ROI

According to National Mail Order Association's DMA 2009 report, a successful direct marketing campaign returns about a 1 - 3% response rate, whether you're using mailed pieces, SMS texts, email, or PPC ads. When you consider that Borrell Associates announced in their April 2008 report that direct marketing sees increases of 300 - 500% when tied to a promotion, you can see how promotions can dramatically increase your ROI. You can add a promotion to your already existing marketing campaign for as little as $500, making it easy for you to increase the power of your marketing without increasing the cost.