Roll Video

With 70+% broadband penetration, streaming video is a must marketing tool. eMarketer reported 123 million Americans watch a video monthly; three-quarters tell a friend. Whether a B-to-B or B-to-C marketer, video is an enormous opportunity to engage, educate and entertain. Lots of brands are producing instructional videos to help customers install or use their product or service. Others create pure entertainment, hoping to build brand affinity or drive traffic. But the ubiquity of video is not without challenges. With over 7 million hours of video online, cutting through requires quality storytelling and judicious editing.