Do you know how to make your marketing message sizzle in the mind of your prospective customer? People are bombarded with thousands of marketing messages every minute of the day, from all angles. Making your message "stick" in their mind seems like a challenging task.
Empathize with their pain
The more you can show you understand the specific pain, discomfort or problem that your prospect suffers from, the more they will be inclined to believe you when you tell them you have a solution.
A physical trainer shouldn't ask, "Tired of being overweight?" because this doesn't touch the real pain. Instead they might ask, "Are you afraid that your kids might grow up alone, without their father?"
This is much more direct and shows that you truly understand the challenges of being overweight. Only once you've shown your prospect that you really understand their pain (not just their "problem") and have created both hope and desire by painting them a "perfect picture", it's time to connect the dots with a solution. The key is to show how your particular solution is the best, easiest or most appropriate way for them to move from pain to perfect picture as quickly as possible.
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