Follow Up on Your Exhibit Leads

Did you know that according to the Center for Exhibition Industry Research (CEIR), nearly 80% of trade show attendees are never followed up with after initial exhibitor contact!?

Imagine if your sales team only followed up with 20% of the phone calls they received!? While not every lead at an event can be treated the same, an effective follow up plan is imperative to an exhibitor's return on investment. The one unique factor that separates trade shows from every other marketing vehicle is the fact that you get to interact and ask questions of the prospective customer face-to-face. In doing so, you are getting valuable information from them that will indicate their purchasing power, their timing for purchase, and ultimately their overall challenges that perhaps your products and services can solve.