Tip: What Does Your Competition Miss?

Whatever it is, it could have your name on it. Often, when looking for a niche to own, it's a good idea to see what is not being done well - or at all - by your competitors. Now you may get lucky and find something that isn't being covered and really does need to be addressed. But then, sometimes there's a good reason why no one is addressing a given niche already. Approach with a skeptical but open mind.