Tuesday, May 19, 2009

Innovate ... Conceptualize your Business Future

For your next innovation meeting, consider putting down the PowerPoint and picking up some markers instead. Rather than simply discussing the future of your company, invite your team to draw it out.

Give everyone in your meeting a large piece of paper and spread out some fun crafting supplies around the room—markers, crayons, magazines, anything that might help participants visualize the future of your company.
Next, ask people to draw your company in the year 2020. Don’t get into too many specifics; the beauty of this exercise is in everyone’s unique interpretation of the challenge. Give participants 15-25 minutes to complete their artwork, and then ask everyone to share their creations with the rest of the group. What does your company look like 11 years from now? Who are its customers? Where is it located? Who are its competitors? What does it do?

Once everyone has shared their creations, you’ll have a better understanding of how your team views the future of your company, and you can begin to discuss how to get there. Most importantly, you’ll have given everyone an opportunity to voice not just their short-term goals, but their long-term vision.

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