How To Use Social Media For Branding

Branding is all about going beyond simply selling to your audience. Branding involves an emotional connection between a company and its key stakeholders, including customers and employees. For a small business, branding is ultra important when you consider local competition

Here are different ways companies can extend brand attributes via social media:

Twitter, Facebook, MySpace - Social networking and relationship building

Flickr - Photo sharing with others

YouTube - Sharing videos

Stumble, Digg, Del.icio.us - Social bookmarking pages and online information

LinkedIn - Professional networking

The first step in developing this deep emotional connection is identifying with your customer what it is that they like above and beyond just having a good price (you’re lying if you say price never plays a role in your shopping decision). Social media lets you reach out to your audience on a one-by-one basis to deeply understand what motivates their behavior.

Excerpt from - How To Use Social Media For Branding