If you read blogs about marketing small companies, you're inundated with "social media" advice about why you need a blog and a Twitter account and everything else. Still, most people and most businesses don't think they need a blog.
Did you know that Back in the late 1990s, there was a day when suddenly every company in the western world decided they needed a website. Not that anyone knew what a website was for. Was it a brochure? A storefront? A billboard? What pushed everyone over the edge was that they soon realized that if you didn't have a website you were invisible.
Sure you had advertisement and PR; you could get a message in front of people. But then what? It's not just a new media, it's a completely different world. Business models are changed forever. Flash-forward to today, and the same pattern is emerging, just in a different guise.
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