Assess what People are Really Thinking

If the recession has you rethinking your marketing strategy or plan, or if you are concerned about how your crew is handling the uncertainty with each other and with customers, it may be time to assess what people are really thinking within the four walls of your organization.

Removing dysfunction in your company's execution of marketing is always important, but it is never more important than when times are tough. You must have a team approach to your fight on the recession's impact. But to have a team approach, you must have buy-in from employees to the marketing strategy. And, to truly have buy-in, you must must engage your employees from the very beginning of your planning (or re-planning) process!