Stop Wasting Your Marketing Efforts! - Use AIDA

What is AIDA? It is an acronym for Attention, Interest, Desire, and Action. Every marketing message you prepare must reflect the AIDA method.

Develop your marketing messages with the following in mind:

Attention: You must use a headline that attracts the attention of your recipient to want to know more about what you have to say. If you fail to attract your recipient with your headline your marketing efforts will be kaput! The most powerful winning headlines will evoke emotion as you highlight a problem that affects your target audience. You must address the every-present question of your target audience Why Should I Care? about what you have to say.

Interest: Your headline has made a promise and you must deliver on the promise. You must keep them interested in your marketing message by focusing on What is In It For Me and quickly communicate on a one-to-one level how your product or service solves their problem or issue. Keep in mind that this approach works with both consumer and business markets. Give the recipient the facts or the evidence needed to support your claim to establish credibility. Do not swamp them with statistics or product specifications otherwise you risk boring them to death.

Desire: Your message must convert the recipient's interest into a desire to have your product or service. Explain how your recipient will receive the benefits by accepting your offer. Yes, that is correct your message must make an offer to the recipient. Your recipient will need to be reassured. You must include customer testimonials and guarantees or warranties to minimize if not eliminate any perceptions of risk on their part. Your recipient must be able to visualize how they will benefit when they accept your offer.

Action: Now you need to tell your recipients what to do and when to do it! Be assertive and do not assume that they will know what to do. You need to be absolutely clear about your call to action and make it simple for your recipient to accept your offer. Reiterate the benefits and the consequences of not taking up the offer. Encourage your recipients to take action now and accept the offer by including incentives available only during a limited time frame or availability.

Article Source: http://EzineArticles.com/?expert=Patrick_Zuluaga