Beat the Recession: Build Your Lists

According to a TopRank survey, 28% of marketers are saying that they're looking to increase their email marketing budget in 2009. Borrell Associates also notes in their April 2008 report that over 80% of those surveyed said that they would give away personal information (name and email address, for example) in exchange for a chance to win a big prize. Get targeted, motivated leads from list companies. They should be providing you with names, email addresses, physical addresses, and custom marketing questions. You should be able to build an opt-in list of consumers who are excited to hear from you, which makes your marketing all the more powerful.