It used to be setting up a site was a major investment and a lot of headaches. Staying on top of content was time consuming, coding was impossible for the technically challenged, updates were painful and slow, and it tended to be a job that fell behind the more important business basics -- like making sales calls, ordering supplies, managing inventory or handling your daily tasks. Paying a few thousand dollars for a third-party service provider to handle all the design, hosting and content management for you was simply beyond available budgets.
However, procrastinating when it comes to your Web site is a big risk these days. Entrepreneurs wonder why they need a site, and think word of mouth is working, but no one can compete without being online. With everyone using search engines and social media, if you don't have a site, you're not in business.
No Excuses
At a time where competition is only going to get stiffer -- and margins thinner -- it's more critical than ever that you take the time to put yourself on the map. Given that even the smallest of small businesses can access web site producers that, the 50 percent that are behind the game already might want to start rethinking their business strategy.
People need to find you and a Web site is a wonderful way to differentiate yourself and that's especially important in today's economic environment.
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