Variety is the Key to Marketing

Many companies are perfectly aware of the fact that they need to have a nice amount of variety in their marketing, but knowing that and putting it to good use aren't always the same thing. There's a little test I think most companies should do, where they look at their marketing and they ask themselves how much of their marketing is focused in one area or another. Take the exact types of advertisements you create, and figure out what percentage of your marketing is dedicated to each.

The best kinds of marketing campaigns are the ones that never rely too heavily on one type or another. The first thing to consider is that you need to keep up a constant marketing stream. Any pause in marketing might have a big impact on your sales and hurt your company in the long run. That's why each marketing campaign should flow easily into the next.

The right type of marketing for the right occasion changes quite a bit and anyone who has been around long enough should know that. The more variety you naturally have to your marketing the better positioned you are to take advantage of any shifts in the marketplace quickly. Never allow a single type of marketing to dominate everything you do. Variety is the name of the game. Make sure you have the right amount of variety for your marketing.