Stand out from the competition by generating more visibility and value with the right partners and methods. When partners serve their mutual market better together everyone wins. At the very least you get introduced to your kind of customers through businesses they already know and trust.
1. Print joint promotional offers on your bills and/or receipts.
2. Offer a reduced price, special service, or convenience if customers buy a minimum amount of services or products from you and your partner. Make a much better offer when they buy a larger amount.
3. Hang signs or posters promoting one another on your walls, windows, or products.
4. Mention one another's benefits when you speak at local events, write articles or are interviewed by the media.
5. Describe the situation where you and your partner's products or services work well together.
6. Pool mailing lists and send out a joint promotional postcard.
7. Promote your partners' products during their slow times, and ask them to do the same for you.
8. Share inexpensive ads in local shopping papers or a nonprofit event program.
9. Give a joint interview, demonstration, or Q & A. session to local media.
10. Put one another's promotional messages on Lucite stands on counters or floor stands in waiting areas.
11. Encourage your staff to mention how your partner's products can be used with yours.
12. Give your partner's product to your customers when they buy a large quantity of your product, and ask your partner to do the same.
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