If you’re an entrepreneur operating and managing your own small business, you have many responsibilities. You are your own secretary, bookkeeper, marketing director, sales person and ‘deal closer’ among other things. Even if you do not like the sales side of things, you have to do it. Part of the sales process that’s too often overlooked is follow up. Consistent follow up can dramatically increase your conversion of leads to paying clients.
Follow up should be started when you first make contact with a new prospect. If you meet someone at a networking event, take some time to make notes on their business card and follow up with them the next day with a handwritten note. Even if this person is not a great lead for you, they may know someone who would be.
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